The U.S. website for clothing retailer Missguided includes catchy marketing slogans and images of edgy fashions, including clothes that are frayed. Also found prominently on the company’s website are links to its Instagram shopping service and to “the Native Fox,” which Missguided describes as their favorite Instagram babe.

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“Good enough” just won’t cut it when it comes to content marketing. Here's how to make your B2B content shine. We hear a lot that content is king, but companies that produce the best content seem to rule over the largest kingdoms — and B2B content is no exception.

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Content marketing is a powerful marketing strategy for attracting new traffic, building your brand’s reputation and earning more sales and conversions.

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Engaging increasingly mobile prospects and customers in the inbox is a major challenge for B2B email marketers.

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As marketing continues to become a technology and data-driven operation, the working relationship between IT and marketing takes on a higher level of importance.

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The top B2B marketing trends for 2017 reflect much of what B2C marketers are experiencing: B2B buyers deserve the same individual, humanized attention consumers desire from retailer or CPG brand.

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According to a global study conducted by Deloitte in 2015, at least 53 percent of workers, including digital marketers, dream of rising up the corporate ladder to leadership or senior executive positions. However, as experience has taught us, only a handful of digital marketers have the requisite knowledge and skill to effectively lead their teams.

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Digital marketing trends are exciting to watch because the industry is extremely fast-paced. According to eMarketer, 2016 will be the year display ad spending surpasses search ad spending, mobile spending is nearly twice as high as desktop spending and video will account for nearly a third of the total ad spend in the United States alone.

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Congratulations, you’ve made CMO, the highest position in marketing. Now what?

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We live in an age of technology that has enabled more entrepreneurship, better business management, and more consumer options than ever before. However, not all businesses have entered the technological arena, refraining from adopting new software for financial, cultural, or even personal reasons; in fact, according to Wasp Barcode, 48 percent of small businesses still aren’t tracking inventory using modern technology. 

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Many businesses, especially small businesses, struggle to keep their content marketing strategy on track. With constantly changing trends in social media, influencer marketing and other media, it can be hard just to determine a strategy, let alone keep it up to date. However, as marketing evolves into a targeted, data-centric field, it’s more important than ever to ensure that your content has a strong presence.

Try these tips to help your content strategy succeed.

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According to a new research, creating original research is the best move B2B marketers could make.

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In the world of B2B lead gen, the bickering between enterprise B2B marketing and sales organizations rarely ends. Each points the finger at the other’s shortfalls: Sales complains that “these leads are not what I need; I need buyers with intent,” and marketing responds “Why can’t you just do a better job at closing the leads we send you?”

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Marketing in B2B requires an understanding of social media. Social media marketing and selling are constants for any business looking to grow themselves further. This is no different in a B2B design. You want to make sure your time is going to be dedicated to the right social network as a B2B.

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When it comes to video marketing, your goal is not to inform, entertain, or create awareness. Your goal is to make someone involved in a buying decision want to learn more. Your call to action should lead to more detailed content, a software download, a live demo — anything that helps educate the buyer.

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Much has been made in the last several years for the need of the CIO and CMO to align on technology plans, as marketing strategy increasingly must be realized largely or entirely within digital experiences.

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The old Southern adage, “If you don’t like the weather, wait five minutes,” could certainly apply to the task of keeping pace in the world of digital marketing. Changes in trends and tactics shift quickly with the wind and, as digital marketers, the only way we can keep up is through innovation and information.

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Combined with your customer relationship management (CRM) database, marketing automation software can improve, simplify, and accelerate your sales and marketing efforts.

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Mobile brand agency Kargo has published a study  that argues “premium editorial” digital environments are more effective for brand ads than search or social media. The findings are based on a comparative study of ad visibility and recall.

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In  2017, B2B marketers will continue to deal with tangible growth and marketing ROI pressures. Below are 13 primary B2B marketing trends that deserve your time and attention and will help you address the challenges, opportunities, and complexities you’ll undoubtedly be presented with this year. 

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Like the middle child, the middle of the demand generation funnel receives far less attention than it deserves.  At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. At the bottom-of-the-funnel, we help close the sale by creating urgency and helping our prospects make the business case for purchasing our product or service.

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More B2B marketers are getting wise to the benefits of lead generation technology, with many noting the tools help them increase the volume of warm leads created, better segment those prospects and improve targeting efforts to reach them.

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In 2011, Noah Lee and Dane Jensen were young guys a few years out of college and in search of a business idea. They stumbled across a story about a company selling black Italian socks. Just black. Just Italian. By subscription only. The company had tens of thousands of subscribers. 

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Business-to-business (B2B) firms that sell online are getting more sophisticated about their efforts, according to August research. They’re more than twice as likely to offer click-to-chat features as a year ago, and also significantly more likely to have a responsive website design.

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It's 2017, and every CMO is promising their CEO mountains of Glengarry leads for their sales organization to close.  We're not talking about normal, old Glengarry leads, we're talking crème de la crème leads... the elusive C-Suite leads that every marketer this side of Mars is longing for.  Sound about right?  Anything wrong with this picture?  I see you nodding your head yes (well done).  Everything is wrong with this picture. 

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With the endless possibilities that the digital landscape gives marketers by way of agility and innovation, it’s no wonder that perhaps more traditional companies are looking to safeguard themselves more and more. According to March 2016 research, almost all CMOs worldwide believe they’re prioritizing their defense against new competitors, particularly those that are nontraditional entrants to their industry.

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In our computer-driven and mobile world, digital marketing is how relationships get built. Gone are the days of old-fashioned marketing plans consisting solely of in-person events and traditional media. Instead, outreach through email and social networks are now crucial to every company’s marketing efforts.

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Nearly half of B2B marketers say they plan to invest a quarter or less of their ad spending budgets on programmatic ad buying, according to a September survey by Dun & Bradstreet. The survey points up a variety of concerns that B2Bs have when it comes to programmatic.

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According to a report on Shopify, global retail ecommerce sales are projected to grow to $3.4 trillion (U.S.) by 2019. This is a huge surge compared to 2015's figure of $1.548 trillion. Unfortunately, only a small percentage of internet marketers seem to be taking advantage. And many are smart enough to be employing something called native advertising.

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Over the past 100 years, the means of production and distribution of television and movies have been firmly in the hands of a few very large and well-funded production studios and broadcast companies.

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Online marketing trends change with every new delivery method and channel. Each year brings new technology, new opportunities, and new social channels to catch user fancy. The big winners in the battle for buyer attention might be early adopters throwing resources into promising new technology that proves successful, or businesses who stick with a particular channel to build a huge following.

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Looking to create a content marketing strategy? You’ve come to the right place. But, before we dig in, there is one critical distinction you should understand: A content marketing strategy is NOT the same thing as a content strategy.

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Building your business brand is all about details and consistency. Here are six building blocks for great branding.

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You’ve taken the plunge and started a new business. You made it through the first year and turned a profit - congratulations. When an entrepreneur takes an idea and turns it into a profitable business, it’s a cause for celebration. But it’s not enough to just keep doing the same thing -- continued success is going to depend on different and evolving strategies. In order to scale up and grow in a big way, business owners have to prioritize a growth to-do list.

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Facebook posted yet another quarter of massive advertising revenue growth on Wednesday, as its mobile ad business continued to fire on all cylinders. Revenues for the fourth quarter was $8.81 billion, up 53% from a year ago, with mobile accounting for 84% of advertising revenue.

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Marketing technology perennially tops the wish list of marketers, whether to drive leads or get more value out of data. Next year is no different. According to research, seven in 10 marketers expect to increase their marketing technology budgets in 2017.

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