Marketing technology has become a pragmatic player in successful marketing strategies.

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Even though Congress appears focused on other matters, a doctored video of House Speaker Nancy Pelosi has helped to sustain interest in the problem of deep fake videos and fake news.

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The recent settlement that requires Facebook to dish out $5 billion to settle claims by the Federal Trade Commission (FTC) stemming from privacy violations and other alleged shortcomings has many saying the punishment doesn’t go far enough.

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“Hello, Operator? I’d like to make a collect person-to-person call…”
With the advent of virtually universal cellphone ownership and so many means of digital communication, I think that’s a phrase that today is only heard in old movies.

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Many businesses find themselves plateauing after a period of steady growth. You know you need to boost revenue, but you’re not sure how to earn more. If you want to keep growing, you have to empower the people who make revenue happen: sales and marketing.

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Success in the future will hinge on quality of product and marketers’ ability to communicate those benefits.

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What is in a title? A few years ago, a Gartner study titled “The Rise and Role of the Chief Digital Officer” predicted the upswing of the chief digital officer (CDO) title in companies.

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While digital transformation has been a topic of conversation in the business world for several years now, it's still early days for the majority of enterprises, according to Neal Sharma, co-founder and CEO of digital agency DEG, Linked by Isobar. Put another way: Much work remains.

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Less than 30 percent of marketers really understand the ROI of their marketing funnel and which tactics are really moving the needle, according to a new report.

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You’ve created a product or service and now want to get it to the masses as quickly as possible. But which marketing channels should you invest in?

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We are seeing sharp shifts in the social storytelling landscape lately, from new shopping features to hidden likes, and it is now more important than ever for marketers and brands to understand how to work effectively with content creators.

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Alphabet has launched a variety of ecommerce initiatives that have industry analysts assessing if the company can compete against Amazon.com for shoppers. However, the parent company of Google, YouTube and other web properties may have another goal—maintain its dominance in advertising.

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Businesses seeking growth are often eerily similar to serial dieters.

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Most business-to-business (B2B) marketers do some sort of content marketing, but they often do not measure the payoff of their content efforts.

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Elderly Americans weren’t raised with the internet, but many are tech savvy and represent an attractive market for digital marketing.

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Digital marketing is defined as a primary category of marketing that uses digital media to connect with customers and prospective target audiences.

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We’ve been told the lines are blurring between our personal and professional lives.  Adobe, which owns CMO.com, is taking that a step further with a concept called “business-to-everyone” (B2E) marketing.

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We’ve all heard the saying, “Change is the only constant in life.” It originates from the Greek philosopher Heraclitus, whose writings share the common theme that the nature of life itself is flux, and resisting this natural flow is to our own detriment.

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Creating and publishing high-quality content is an impactful marketing tactic for businesses in all industries, especially business-to-business companies.

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B2B marketing and sales departments are on the same team, even if it doesn’t always seem that way.

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B2B buyers are waiting longer and longer to connect with vendors. This makes becoming part of the conversation as early as possible in their consideration process crucial.

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Earlier this month, a widely publicized feud broke out between two well-known beauty influencers, Tati Westbrook and her protege James Charles. Bypassing the rather complex details, the debacle ensued after Charles posted an Instagram ad for SugarBearHair vitamins, a direct competitor of Westbrook's Halo Beauty vitamins.

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As the owner of a small business website, you may find it hard getting your site noticed online when it's up against the big guys, especially if you’re not an SEO master.

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Alphabet stock recently dropped approximately 15% after the company announced disappointing revenues and earnings.
At the same time, the company is being targeted by shareholder activists while a hedge fund is criticizing the company for its lack of transparency.

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Marketers constantly strive to provide cohesive and tailored experiences to consumers. But recent data from Infogroup shows that many still miss the mark.

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Imagine you’re a goalkeeper in soccer -- or, as we say in my homeland of Egypt and most of the world outside of the United States, football.

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In some instances, the combination of both forms of marketing can be powerful. Data gathered from experiential events can enhance digital marketing and digital marketing can help promote experiential events.

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Many brands use site traffic as a key metric to judge their marketing effectiveness. But sometimes, less can be more.

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Marketers who want to make the most of their budgets (don’t we all) are often tempted to create content that will have the broadest possible reach and appeal. After all, you never know who your next customer might be.

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Email is one of the most effective ways for businesses to advertise their services. While many businesses still use direct mail, their budgets might be better spent on email marketing.

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Advances in machine learning and AI are revolutionizing all aspects of business and industry, but most marketers have only scratched the surface of the potential applications of this technology.

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With digital touch points like the Web and mobile now the main drivers of the consumer experience, marketing has been transformed into a tech-driven sector. Nowhere is this clearer than when it comes to creating a content management strategy.

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If you’re in marketing, you’ll likely agree with me that your field is the toughest job in the world, and that being a good marketer is becoming harder than ever.

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Artificial intelligence (AI) is being used in countless industries and applications, but its machine learning capabilities are particularly exciting for the world of marketing.

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Say a colleague passed away. You read his obituary online. Now, you've become the unwilling (and unwitting) target of a slew of funeral insurance ads.

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Firms are continuing to pitch AI as a way to automate communications and build scalable and highly-customized content. The sales pitches from vendors span the full gamut of marketing media--from email to display ads and SEO. Amidst the hype, however, some marketers are emphasizing that AI, like all technologies, has its limitations and is unlikely to replace humans.

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