Marketing firms are restructuring and making other changes to improve how they pursue clients within the rapidly growing field of streaming video advertising, while traditional broadcast companies are working together to fight the flow of promotional content that is rapidly shifting from linear TV to digital channels.

We've entered an era in which marketers are being bombarded by volumes of data about consumer preferences. In theory, all of this information should make grouping users and creating relevant content easier, but that's not always the case.

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Chief marketing officer positions are likely to diminish in number again next year, but the trend may actually benefit companies’ efforts to sell products and services.

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The latest developments from both parties illustrate the constantly changing nature of digital advertising as marketers for various candidates seek new ways to win voters, or at this point, donors.

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Digital marketing in 2020 will be decidedly multi-channel. Messenger bot platform ManyChat’s recent Conversations Conference 2019, held in Austin, embraced this by reinforcing key themes including omnipresence and personalization. In a launch reminiscent of Steve Jobs, founder Mikael Yang revealed a long list of new ManyChat features, such as the exciting multi-channel ability to automate SMS and Email conversations alongside Facebook Messenger chats.

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I’ve seen it happen a million times. I bet you have, too. You download a white paper or e-book you expect to provide valuable content on a topic you’re interested in learning more about. The first two paragraphs look promising. Maybe they even mention hard data from a reputable source. And then it happens: Paragraph three sheds the thin veil that was used to hide a company’s sales pitch. Instead of learning about the topic you were interested in, you’re now reading a boring sales pitch.

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The transformation of technology and systems has given rise to a host of new responsibilities for B2B tech CMOs, but most will tell you that the future of the role will be about providing a holistic customer experience that ensures growth and loyalty.

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There may be a significant performance gap in what CMOs believe are important capabilities for their businesses to achieve and what they deliver well today, according to the Dentsu Aegis Network.

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Whether you work in the nonprofit sector, real estate, e-commerce, public relations or any other field, you probably send out newsletters or offers to a large email list.

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Smart business owners recognize the value of good content. Not only does it attract website traffic and boost a company's rankings in search engine results pages, compelling content engages, informs, and persuades their target audiences.

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The rise of digital technologies has opened new doors for CMOs. From gaining unprecedented customer insights and fostering engagement to driving enterprise growth in ways few could imagine only a few years ago, the opportunities created by digital abound. However, to translate these opportunities into value, CMOs need significantly larger budgets.

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As its popularity has grown, so too have challenges associated with delivering emails that stand out from a crowded field. As a result, tech providers are developing novel products while consultants are devising clever content strategies to boost engagement.

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All too often, business to business (B2B) marketers hear “content marketing” and dismiss the practice as belonging under the purview of consumer messaging. I won’t mince words: I believe this is a mistake.

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Account-based Marketing is one of the most discussed strategies in conferences rooms and at conferences. Sales and marketing research and advisory firm TOPO released a report to the B2B community last quarter that stated emphatically: “ABM is going mainstream in 2019.”

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Marketing firms are restructuring and making other changes to improve how they pursue clients within the rapidly growing field of streaming video advertising, while traditional broadcast companies are working together to fight the flow of promotional content that is rapidly shifting from linear TV to digital channels.

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The summer months are often considered to be slow days for business, including the digital marketing industry, but the rapid pace of acquisitions hasn’t abated as firms continue to seek new ways to build their offerings or maintain their competitiveness.

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There’s a prevalent misconception among B2B companies that display advertising doesn’t work beyond its limited utility during the awareness stage of the funnel. This couldn’t be further from the truth.

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Most successful marketing strategies are built around content. Period.

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With the “consumerization of IT” now a fait accompli, best-in-class business-to-business (B2B) marketers of complex enterprise software products are adapting how they market to buyers who have become increasingly accustomed to seamless, frictionless buying experiences.

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It’s well known that CMOs have the shortest lifespan in the c-suite, but what isn’t clear is why. Does the CMO lose interest and move on? Does the CEO become dissatisfied and give him or her the boot?

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Its promise? To take care of all the mundane tasks employees currently handle, freeing their time to be more creative and perform the work that machines cannot. Today, the emerging technology is used mostly by large enterprises through machine learning and predictive analytics.

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While summer can be a slower season for some retailers, the large success with massive summer shopping events like Amazon’s Prime Day for brands not named Amazon show there is opportunity in every season.

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I've witnessed many evolutions in marketing best practices, from the rise of digital- and social media-marketing to automation technologies replacing human tasks. And now there's a new trend that is starting to take off called Account Based Marketing (ABM), and it has the potential to change everything for B2B professionals.

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Today’s consumers expect a personalized experience when they interact with brands — according to customer data infrastructure leader Segment’s State of Personalization Report, on average 71% of consumers express some level of frustration when their experience is impersonal.

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Considering how much the internet can become a sales outlet for a business, more entrepreneurs are open to establishing an online presence, typically through a website.

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Marketing technology has become a pragmatic player in successful marketing strategies.

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Let’s face it: We live in a technology-driven world, and digital marketing has in many ways surpassed traditional channels.

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The recent settlement that requires Facebook to dish out $5 billion to settle claims by the Federal Trade Commission (FTC) stemming from privacy violations and other alleged shortcomings has many saying the punishment doesn’t go far enough.

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The market for advertising technology is expected to record exponential growth between now and 2023.

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Many businesses find themselves plateauing after a period of steady growth. You know you need to boost revenue, but you’re not sure how to earn more. If you want to keep growing, you have to empower the people who make revenue happen: sales and marketing.

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The CMO’s position in the C-suite hierarchy has been elevated significantly over the past several years, thanks in large part to the rise of big data.

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What is in a title? A few years ago, a Gartner study titled “The Rise and Role of the Chief Digital Officer” predicted the upswing of the chief digital officer (CDO) title in companies.

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Email marketing is one of the most valuable strategies you can use to boost sales.

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Less than 30 percent of marketers really understand the ROI of their marketing funnel and which tactics are really moving the needle, according to a new report.

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The windows closing in mid-September aren’t just from the weather dropping. The year is coming into focus with a shrinking ability to shape what it will look like as Q4 rises into view.

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We are seeing sharp shifts in the social storytelling landscape lately, from new shopping features to hidden likes, and it is now more important than ever for marketers and brands to understand how to work effectively with content creators.

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