You can have the best products and services in your industry. You can have an impressive website. You can have the experience and knowledge that your customers need. You can have all the elements that it takes to grow a business but it won’t happen without good marketing.

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“Nothing ever becomes real till it is experienced.” ―John Keats
Who would have ever thought the words of English poet John Keats would continue to ring true almost 200 years after they were written—especially for businesses?

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The belief that consumers crave more targeted, personalized ads has become a digital advertising mantra. But it’s not entirely true.

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Artificial intelligence (AI) advocates say 2019 could be a milestone year for the advancement of the technology in the digital marketing industry.

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Verizon Media, which was formerly branded as Oath, has just rolled out new features for its Moments native advertising platform. Meanwhile, content recommendation firm Outbrain is expanding its capabilities by purchasing Ligatus, a fully owned subsidiary of Gruner + Jahr.

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Most content creation is done backward: Content creators look for keywords to write about when, instead, they should write about the company's successes and add keywords naturally.

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Over the years businesses have employed different technologies that allow them to reach to exponential possibilities. Among these emerging technologies is artificial intelligence (AI). As AI has great potential in marketing, particularly in the domain of B2B sales, it can revolutionize the way business interact with one another about services and products.

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What does marketing in a data-driven, omni-channel, increasingly B2C environment mean to B2B marketers? Leah Walters is walking the talk at monday.com, and here she shares her insights with other B2B marketers!

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Five years is roughly the amount of time it takes to see if "business predictions" actually come true. Will virtual reality finally go mainstream? Will Amazon eventually claim brick and mortar market share as it did the digital space? Perhaps most importantly, will Kylie Jenner - with her 126 million Instagram followers - become the most influential business woman in the world?

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Account based marketing can significantly help B2B marketers improve the bottom line, if they have their sales teams on board for the ride.

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Facebook continues to face criticism and concern regarding its data privacy practices, its failure to prevent inappropriate content, and what some observers claim is its failure to prevent election meddling.

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As digital technology quickly evolves, it creates new marketing and sales opportunities. Reaping the benefits of innovation, however, can be challenging and often fraught with potential pitfalls.

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Cloud software is the fastest-growing segment on NASDAQ by market cap. In turn, the space is becoming more competitive—and account-based marketing (ABM) is emerging as the front-runner strategy for B2B companies to differentiate themselves.

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Business-to-business (B2B) marketing is constantly evolving. As 2019 comes around the corner, it's time for all of the big marketers to sit down and think about what trends to pursue in the coming year.

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How many times have you published a great piece of content for your business, only to see it drowned out by the surrounding noise? If you didn’t know better, you might have started to feel that everybody else’s content was getting more attention than yours.

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Now more than ever, consumers research products and services online before purchasing.  Even in brick-and-mortar stores 82 percent of smartphone users look up reviews or information about the product they are about to buy.  

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Artificial Intelligence for marketing is not unlike CBD oil. It comes with a hodgepodge of unrealistic expectations, misapplications, misunderstandings, and mysteries.

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If anyone knows marketing’s future, it’s Seth Godin. The longtime guru of the subject and author of 19 books -- his new one is called This Is Marketing, and he has a new notebook in partnership with MOO -- preaches a kind of invisible marketing.

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Business-to-business (B2B) companies aren't traditionally big spenders on digital ads. According to our estimates, B2B digital ad spend makes up only 4.6% of the total digital ad market.

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This year, 84.0% of US companies with at least 100 employees and that distribute nonpromotional content for marketing purposes will utilize digital content marketing.

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Great content can be the defining factor that sets your business apart from competitors, but it can certainly be hard to find and create. Even the best marketing teams seem to struggle with the creation process.

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Year after year, business seems to become less personal. Between the explosive growth of online shopping and the increasing application of artificial intelligence, technology has the potential to come between businesses and their customers. 

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This guide, based on my experience working with many rapid-growth B2B organizations, outlines lead generation best practices to help businesses build the foundation for and improve upon their lead generation efforts.

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CMOs trying to predict what the hottest trends and top products will be in the future have a hard time of things— the biggest consumer trends and products of today defy what we would have assumed was possible just twenty years ago.

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No longer a futurist's daydream, artificial intelligence (AI) is attracting significant investment and growing quickly. According to a December 2018 estimate from tech research firm Tractica, the direct and indirect application of AI software generated $5.4 billion in worldwide revenues in 2017, and is forecast to produce a whopping $105.8 billion by 2025.

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Audio advertising on platforms such as Pandora, Spotify, iHeartRadio and streaming services for traditional AM and FM radio holds much promise as an avenue for brands to reach potential customers.

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Chinese fraudsters recently stole $18.6 million from the Indian unit of Italian engineering company Tecnimont SpA. They used a scam that involved creating emails that looked nearly identical to the emails from the company’s CEO, Pierroberto Folgiero. So reports The Economic Times.

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Marketing in the B2B world is always tough. Let's face it, the topics can be a bit dry, at least compared to the consumer segment.

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Online marketing is one of the most effective tools to grow a business. However, in order to have an efficient strategy, businesses need to stay ahead of changing technology and user trends.

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Digital marketing is ever-changing as innovation creates new opportunities for marketers every day. Along with it, your strategy must change and grow with technology to keep ahead of your competitors.

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Chief Marketer recently chatted with the leaders of some of our B2B 2019 CM200 agencies to discover what they thought were the top challenges, trends and opportunities in B2B marketing for the new year.

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As digital marketing becomes more automated, marketers have found themselves allocating more of their budgets to technology.

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Adviser supported video on demand, or AVOD, is typically bypassed by certain media consumers who instead favor subscription-supported streaming services such as Netflix or Amazon Prime video.

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Consultants and technology vendors are aggressively pitching their services as brands increasingly focus on digital marketing during the holiday shopping season.

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One of the most exciting facets of marketing and sales is that while the fundamentals of good marketing and sales don’t change much, virtually everything else does. Technologies come and go. New channels continue to emerge, and philosophies on buyer behaviors are always evolving.

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More than 20 years ago, in Permission Marketing, I narrated the beginning of a revolution.
It's about attention. Scarce attention. Marketers had been stealing it, abusing it and wasting it. Spam was free, so spam some more. Spam, spam, spam. Email spam, sure, but all sorts of spam. Constant efforts to steal our attention and precious time, which we can't get back.

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