“Nothing ever becomes real till it is experienced.” ―John Keats
Who would have ever thought the words of English poet John Keats would continue to ring true almost 200 years after they were written—especially for businesses?

Read more...

When you become a chief marketing officer (CMO) for the very first time, it can be difficult to determine where to focus first.

Read more...

Artificial intelligence (AI) advocates say 2019 could be a milestone year for the advancement of the technology in the digital marketing industry.

Read more...

Marketers are hoping that artificial intelligence (AI) can help facilitate more effective ad personalization, according to a recent study.

Read more...

Most content creation is done backward: Content creators look for keywords to write about when, instead, they should write about the company's successes and add keywords naturally.

Read more...

Politicians and various organizations are estimated to have spent $900 million for digital advertising during the midterm election cycle, up 260% from the 2014 midterm.

Read more...

What does marketing in a data-driven, omni-channel, increasingly B2C environment mean to B2B marketers? Leah Walters is walking the talk at monday.com, and here she shares her insights with other B2B marketers!

Read more... 

Implementing an in-house marketing plan can feel daunting. Thankfully, not all marketing tactics require hiring a dedicated staff or shelling out thousands of dollars to contractors and freelancers.

Read more...

Account based marketing can significantly help B2B marketers improve the bottom line, if they have their sales teams on board for the ride.

Read more... 

If Forrester Research’s latest predictions for next year come true, B2B marketers will be facing continued technology disruption that will impact their roles. In its latest list of prognostications, Forrester identifies five areas of B2B marketing that will likely be impacted by martech.

Read more...

As digital technology quickly evolves, it creates new marketing and sales opportunities. Reaping the benefits of innovation, however, can be challenging and often fraught with potential pitfalls.

Read more...

The itch to buy things with a few clicks has spread from the business to customers (B2C) to the business to business (B2B) section. Folks are showing an increasing interest in placing orders online, which welcomes e-commerce platforms into the picture.

Read more...

Business-to-business (B2B) marketing is constantly evolving. As 2019 comes around the corner, it's time for all of the big marketers to sit down and think about what trends to pursue in the coming year.

Read more...

Intro
PMG360’s fourth and final article in the Account Based Marketing series reveals the undisputed benefits of a successfully run ABM campaign.  In addition to elevating marketer’s efforts to shift to customer-centric agendas, Account Based Marketing campaigns are also uniting sales and marketing teams, while delivering a greater return on investment (ROI).

Now more than ever, consumers research products and services online before purchasing.  Even in brick-and-mortar stores 82 percent of smartphone users look up reviews or information about the product they are about to buy.  

Read more...

Marketing for B2B companies involves a unique set of challenges, but it also presents immense opportunities. One of the biggest hurdles for a B2B organisation is that the audience is typically restricted to a very small pool.

Read more...

If anyone knows marketing’s future, it’s Seth Godin. The longtime guru of the subject and author of 19 books -- his new one is called This Is Marketing, and he has a new notebook in partnership with MOO -- preaches a kind of invisible marketing.

Read more...

Marketers’ distrust of advertising platforms was highlighted in 2017 when Procter and Gamble CMO Marc Pritchard said the megabrand company was curtailing its digital marketing due to a lack of transparency and potential for fraud.

Read more...

This year, 84.0% of US companies with at least 100 employees and that distribute nonpromotional content for marketing purposes will utilize digital content marketing.

Read more...

Nearly three-quarters of B2B marketers seek sales feedback when creating content, but only 42 percent are having conversations with customers as part of their research, according to a new report from the Content Marketing Institute.

Read more...

Year after year, business seems to become less personal. Between the explosive growth of online shopping and the increasing application of artificial intelligence, technology has the potential to come between businesses and their customers. 

Read more...

Intro
Part 3 in PMG360’s ABM series examines the steps needed to create a successful ABM strategy.  Requiring a great deal of customer and market intelligence as well as a strong collaboration between sales and marketing, a strong ABM strategy can deliver an impressive return on investment.

CMOs trying to predict what the hottest trends and top products will be in the future have a hard time of things— the biggest consumer trends and products of today defy what we would have assumed was possible just twenty years ago.

Read more...

Email marketing is a tried-and-true digital channel that marketers across all sectors are using to reach and engage their audience.

Read more...

Audio advertising on platforms such as Pandora, Spotify, iHeartRadio and streaming services for traditional AM and FM radio holds much promise as an avenue for brands to reach potential customers.

Read more...

Brands have multiple ways to market their services these days, and online methods are among the most effective. But with many different options available, it leaves many companies allocating (and wasting) their limited budgets toward campaigns that don’t produce a return.

Read more...

Marketing in the B2B world is always tough. Let's face it, the topics can be a bit dry, at least compared to the consumer segment.

Read more...

It has been six months since GDPR was implemented. It changed the way we think about security, compliance, and consumer consent. But how has it changed data collection, sharing, and transfer? What are the current GDPR trends? MTA finds out!

Read more...

Digital marketing is ever-changing as innovation creates new opportunities for marketers every day. Along with it, your strategy must change and grow with technology to keep ahead of your competitors.

Read more...

The second entry of PMG360’s four part series on Account Based Marketing (ABM) -- a B2B strategy that identifies and targets key business accounts with highly personalized campaigns.  This article takes a look at the impact of ABM on today’s marketing landscape as well as its likely role in the future.

As digital marketing becomes more automated, marketers have found themselves allocating more of their budgets to technology.

Read more...

To nail down what great CMOs have in common, I spoke with Greg Welch, the highly respected search consultant at Spencer Stuart.

Read more...

Consultants and technology vendors are aggressively pitching their services as brands increasingly focus on digital marketing during the holiday shopping season.

Read more...

Hurricane Michael, with its 155 mile per hour winds, inflicted widespread damage throughout Florida, Alabama and Georgia.

Read more...

More than 20 years ago, in Permission Marketing, I narrated the beginning of a revolution.
It's about attention. Scarce attention. Marketers had been stealing it, abusing it and wasting it. Spam was free, so spam some more. Spam, spam, spam. Email spam, sure, but all sorts of spam. Constant efforts to steal our attention and precious time, which we can't get back.

Read more...

Account-based marketing (ABM); if you’re a marketer it’s likely you’ve heard the term. It’s a concept that’s sweeping the industry and transforming the marketing landscape.