We've entered an era in which marketers are being bombarded by volumes of data about consumer preferences. In theory, all of this information should make grouping users and creating relevant content easier, but that's not always the case.

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Businesses seeking growth are often eerily similar to serial dieters.

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The latest developments from both parties illustrate the constantly changing nature of digital advertising as marketers for various candidates seek new ways to win voters, or at this point, donors.

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Elderly Americans weren’t raised with the internet, but many are tech savvy and represent an attractive market for digital marketing.

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I’ve seen it happen a million times. I bet you have, too. You download a white paper or e-book you expect to provide valuable content on a topic you’re interested in learning more about. The first two paragraphs look promising. Maybe they even mention hard data from a reputable source. And then it happens: Paragraph three sheds the thin veil that was used to hide a company’s sales pitch. Instead of learning about the topic you were interested in, you’re now reading a boring sales pitch.

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We’ve been told the lines are blurring between our personal and professional lives.  Adobe, which owns CMO.com, is taking that a step further with a concept called “business-to-everyone” (B2E) marketing.

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There may be a significant performance gap in what CMOs believe are important capabilities for their businesses to achieve and what they deliver well today, according to the Dentsu Aegis Network.

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Creating and publishing high-quality content is an impactful marketing tactic for businesses in all industries, especially business-to-business companies.

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Smart business owners recognize the value of good content. Not only does it attract website traffic and boost a company's rankings in search engine results pages, compelling content engages, informs, and persuades their target audiences.

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B2B buyers are waiting longer and longer to connect with vendors. This makes becoming part of the conversation as early as possible in their consideration process crucial.

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As its popularity has grown, so too have challenges associated with delivering emails that stand out from a crowded field. As a result, tech providers are developing novel products while consultants are devising clever content strategies to boost engagement.

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As the owner of a small business website, you may find it hard getting your site noticed online when it's up against the big guys, especially if you’re not an SEO master.

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Account-based Marketing is one of the most discussed strategies in conferences rooms and at conferences. Sales and marketing research and advisory firm TOPO released a report to the B2B community last quarter that stated emphatically: “ABM is going mainstream in 2019.”

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Marketers constantly strive to provide cohesive and tailored experiences to consumers. But recent data from Infogroup shows that many still miss the mark.

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The summer months are often considered to be slow days for business, including the digital marketing industry, but the rapid pace of acquisitions hasn’t abated as firms continue to seek new ways to build their offerings or maintain their competitiveness.

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In some instances, the combination of both forms of marketing can be powerful. Data gathered from experiential events can enhance digital marketing and digital marketing can help promote experiential events.

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Most successful marketing strategies are built around content. Period.

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Marketers who want to make the most of their budgets (don’t we all) are often tempted to create content that will have the broadest possible reach and appeal. After all, you never know who your next customer might be.

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It’s well known that CMOs have the shortest lifespan in the c-suite, but what isn’t clear is why. Does the CMO lose interest and move on? Does the CEO become dissatisfied and give him or her the boot?

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Advances in machine learning and AI are revolutionizing all aspects of business and industry, but most marketers have only scratched the surface of the potential applications of this technology.

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While summer can be a slower season for some retailers, the large success with massive summer shopping events like Amazon’s Prime Day for brands not named Amazon show there is opportunity in every season.

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If you’re in marketing, you’ll likely agree with me that your field is the toughest job in the world, and that being a good marketer is becoming harder than ever.

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Today’s consumers expect a personalized experience when they interact with brands — according to customer data infrastructure leader Segment’s State of Personalization Report, on average 71% of consumers express some level of frustration when their experience is impersonal.

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Say a colleague passed away. You read his obituary online. Now, you've become the unwilling (and unwitting) target of a slew of funeral insurance ads.

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Marketing technology has become a pragmatic player in successful marketing strategies.

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Even though Congress appears focused on other matters, a doctored video of House Speaker Nancy Pelosi has helped to sustain interest in the problem of deep fake videos and fake news.

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The recent settlement that requires Facebook to dish out $5 billion to settle claims by the Federal Trade Commission (FTC) stemming from privacy violations and other alleged shortcomings has many saying the punishment doesn’t go far enough.

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“Hello, Operator? I’d like to make a collect person-to-person call…”
With the advent of virtually universal cellphone ownership and so many means of digital communication, I think that’s a phrase that today is only heard in old movies.

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Many businesses find themselves plateauing after a period of steady growth. You know you need to boost revenue, but you’re not sure how to earn more. If you want to keep growing, you have to empower the people who make revenue happen: sales and marketing.

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Success in the future will hinge on quality of product and marketers’ ability to communicate those benefits.

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What is in a title? A few years ago, a Gartner study titled “The Rise and Role of the Chief Digital Officer” predicted the upswing of the chief digital officer (CDO) title in companies.

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While digital transformation has been a topic of conversation in the business world for several years now, it's still early days for the majority of enterprises, according to Neal Sharma, co-founder and CEO of digital agency DEG, Linked by Isobar. Put another way: Much work remains.

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Less than 30 percent of marketers really understand the ROI of their marketing funnel and which tactics are really moving the needle, according to a new report.

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You’ve created a product or service and now want to get it to the masses as quickly as possible. But which marketing channels should you invest in?

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We are seeing sharp shifts in the social storytelling landscape lately, from new shopping features to hidden likes, and it is now more important than ever for marketers and brands to understand how to work effectively with content creators.

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Alphabet has launched a variety of ecommerce initiatives that have industry analysts assessing if the company can compete against Amazon.com for shoppers. However, the parent company of Google, YouTube and other web properties may have another goal—maintain its dominance in advertising.

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