Marketers who want to make the most of their budgets (don’t we all) are often tempted to create content that will have the broadest possible reach and appeal. After all, you never know who your next customer might be.

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Email is one of the most effective ways for businesses to advertise their services. While many businesses still use direct mail, their budgets might be better spent on email marketing.

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Advances in machine learning and AI are revolutionizing all aspects of business and industry, but most marketers have only scratched the surface of the potential applications of this technology.

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With digital touch points like the Web and mobile now the main drivers of the consumer experience, marketing has been transformed into a tech-driven sector. Nowhere is this clearer than when it comes to creating a content management strategy.

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If you’re in marketing, you’ll likely agree with me that your field is the toughest job in the world, and that being a good marketer is becoming harder than ever.

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Artificial intelligence (AI) is being used in countless industries and applications, but its machine learning capabilities are particularly exciting for the world of marketing.

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Say a colleague passed away. You read his obituary online. Now, you've become the unwilling (and unwitting) target of a slew of funeral insurance ads.

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Firms are continuing to pitch AI as a way to automate communications and build scalable and highly-customized content. The sales pitches from vendors span the full gamut of marketing media--from email to display ads and SEO. Amidst the hype, however, some marketers are emphasizing that AI, like all technologies, has its limitations and is unlikely to replace humans.

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Even though Congress appears focused on other matters, a doctored video of House Speaker Nancy Pelosi has helped to sustain interest in the problem of deep fake videos and fake news.

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The push for more effective ad targeting remains one of marketers’ chief priorities, evidenced by two reports released this year.

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“Hello, Operator? I’d like to make a collect person-to-person call…”
With the advent of virtually universal cellphone ownership and so many means of digital communication, I think that’s a phrase that today is only heard in old movies.

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In modern times, everything we do is recorded in the form of data. Oil, money, wealth and assets are not the most powerful things in the world. It’s ‘Knowledge’. The way knowledge is leveraged, makes it a magic lamp for every marketer. Data is like clay, everyone has it but not everyone can shape it into a beautiful sculpture.

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Success in the future will hinge on quality of product and marketers’ ability to communicate those benefits.

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Chief marketers have long kept customers in their direct line of sight—arguably more than any other position in the C-suite. As this customer-centric mindset spreads across their companies, so, too, have their roles.

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While digital transformation has been a topic of conversation in the business world for several years now, it's still early days for the majority of enterprises, according to Neal Sharma, co-founder and CEO of digital agency DEG, Linked by Isobar. Put another way: Much work remains.

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Today, most organizations are undergoing a digital transformation. Businesses are rethinking how they operate, how they empower their staff and how they engage their customers.

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You’ve created a product or service and now want to get it to the masses as quickly as possible. But which marketing channels should you invest in?

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Identity resolution is also called cross-device identity. It seeks to link together data from multiple devices that may be used by an individual. By doing so, marketers hope to get a more complete view of each individuals’ activities and interests.

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Alphabet has launched a variety of ecommerce initiatives that have industry analysts assessing if the company can compete against Amazon.com for shoppers. However, the parent company of Google, YouTube and other web properties may have another goal—maintain its dominance in advertising.

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Leads are the undeniable lifeblood of your business. And content marketing is often at the heart of lead generation, as one of the top most effective lead generation method; in fact, 93% of B2B companies say that content marketing generates more leads than traditional marketing tactics.

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Most business-to-business (B2B) marketers do some sort of content marketing, but they often do not measure the payoff of their content efforts.

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Podcasting was once regarded as a self-indulgent hobby for individuals who relish the sound of their own voice — and to an extent, it still is. But in the current media landscape, producing one of these digital talk shows has proven to be an ultra-effective marketing tactic. (Some experts have gone so far as to deem it "the next marketing frontier.")

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Digital marketing is defined as a primary category of marketing that uses digital media to connect with customers and prospective target audiences.

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Podcasting was once regarded as a self-indulgent hobby for individuals who relish the sound of their own voice — and to an extent, it still is. But in the current media landscape, producing one of these digital talk shows has proven to be an ultra-effective marketing tactic. (Some experts have gone so far as to deem it "the next marketing frontier.")

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We’ve all heard the saying, “Change is the only constant in life.” It originates from the Greek philosopher Heraclitus, whose writings share the common theme that the nature of life itself is flux, and resisting this natural flow is to our own detriment.

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Data helps organizations understand how their prospects and customers interact with them. Throughout the buyer’s journey, marketers need to take proactive steps to nurture relationships with their prospects and guide them through the marketing funnel.  Intent data helps marketers decide how to interact with their prospects.

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B2B marketing and sales departments are on the same team, even if it doesn’t always seem that way.

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As Alphabet, Facebook, Amazon.com and Microsoft continue to capture advertising marketing share, agencies are scrambling to protect their turf.  Some are either completing acquisitions or working to make deals while other agencies are taking creative approaches to build their content creation capabilities.

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Earlier this month, a widely publicized feud broke out between two well-known beauty influencers, Tati Westbrook and her protege James Charles. Bypassing the rather complex details, the debacle ensued after Charles posted an Instagram ad for SugarBearHair vitamins, a direct competitor of Westbrook's Halo Beauty vitamins.

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Influencer marketing – enlisting celebrities, social media personalities, and/or industry experts to share content about your brand – can be a powerful way to gain relatively quick brand exposure.

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Alphabet stock recently dropped approximately 15% after the company announced disappointing revenues and earnings.
At the same time, the company is being targeted by shareholder activists while a hedge fund is criticizing the company for its lack of transparency.

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The February 2019 CMO Survey finds CMOs preoccupied with the same imperative: growth.  When asked for their top challenge in 2019, 37.9% of marketing leaders ranked growth as their #1 challenge and another 28.9% of marketers ranked it as either #2 or #3.

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Imagine you’re a goalkeeper in soccer -- or, as we say in my homeland of Egypt and most of the world outside of the United States, football.

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You can have the best products and services in your industry. You can have an impressive website. You can have the experience and knowledge that your customers need. You can have all the elements that it takes to grow a business but it won’t happen without good marketing.

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Many brands use site traffic as a key metric to judge their marketing effectiveness. But sometimes, less can be more.

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The belief that consumers crave more targeted, personalized ads has become a digital advertising mantra. But it’s not entirely true.

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