The push for more effective ad targeting remains one of marketers’ chief priorities, evidenced by two reports released this year.

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Cloud software is the fastest-growing segment on NASDAQ by market cap. In turn, the space is becoming more competitive—and account-based marketing (ABM) is emerging as the front-runner strategy for B2B companies to differentiate themselves.

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In modern times, everything we do is recorded in the form of data. Oil, money, wealth and assets are not the most powerful things in the world. It’s ‘Knowledge’. The way knowledge is leveraged, makes it a magic lamp for every marketer. Data is like clay, everyone has it but not everyone can shape it into a beautiful sculpture.

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How many times have you published a great piece of content for your business, only to see it drowned out by the surrounding noise? If you didn’t know better, you might have started to feel that everybody else’s content was getting more attention than yours.

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Chief marketers have long kept customers in their direct line of sight—arguably more than any other position in the C-suite. As this customer-centric mindset spreads across their companies, so, too, have their roles.

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Artificial Intelligence for marketing is not unlike CBD oil. It comes with a hodgepodge of unrealistic expectations, misapplications, misunderstandings, and mysteries.

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Today, most organizations are undergoing a digital transformation. Businesses are rethinking how they operate, how they empower their staff and how they engage their customers.

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Business-to-business (B2B) companies aren't traditionally big spenders on digital ads. According to our estimates, B2B digital ad spend makes up only 4.6% of the total digital ad market.

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Identity resolution is also called cross-device identity. It seeks to link together data from multiple devices that may be used by an individual. By doing so, marketers hope to get a more complete view of each individuals’ activities and interests.

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Great content can be the defining factor that sets your business apart from competitors, but it can certainly be hard to find and create. Even the best marketing teams seem to struggle with the creation process.

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Leads are the undeniable lifeblood of your business. And content marketing is often at the heart of lead generation, as one of the top most effective lead generation method; in fact, 93% of B2B companies say that content marketing generates more leads than traditional marketing tactics.

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This guide, based on my experience working with many rapid-growth B2B organizations, outlines lead generation best practices to help businesses build the foundation for and improve upon their lead generation efforts.

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Podcasting was once regarded as a self-indulgent hobby for individuals who relish the sound of their own voice — and to an extent, it still is. But in the current media landscape, producing one of these digital talk shows has proven to be an ultra-effective marketing tactic. (Some experts have gone so far as to deem it "the next marketing frontier.")

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No longer a futurist's daydream, artificial intelligence (AI) is attracting significant investment and growing quickly. According to a December 2018 estimate from tech research firm Tractica, the direct and indirect application of AI software generated $5.4 billion in worldwide revenues in 2017, and is forecast to produce a whopping $105.8 billion by 2025.

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Podcasting was once regarded as a self-indulgent hobby for individuals who relish the sound of their own voice — and to an extent, it still is. But in the current media landscape, producing one of these digital talk shows has proven to be an ultra-effective marketing tactic. (Some experts have gone so far as to deem it "the next marketing frontier.")

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Chinese fraudsters recently stole $18.6 million from the Indian unit of Italian engineering company Tecnimont SpA. They used a scam that involved creating emails that looked nearly identical to the emails from the company’s CEO, Pierroberto Folgiero. So reports The Economic Times.

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Data helps organizations understand how their prospects and customers interact with them. Throughout the buyer’s journey, marketers need to take proactive steps to nurture relationships with their prospects and guide them through the marketing funnel.  Intent data helps marketers decide how to interact with their prospects.

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Online marketing is one of the most effective tools to grow a business. However, in order to have an efficient strategy, businesses need to stay ahead of changing technology and user trends.

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As Alphabet, Facebook, Amazon.com and Microsoft continue to capture advertising marketing share, agencies are scrambling to protect their turf.  Some are either completing acquisitions or working to make deals while other agencies are taking creative approaches to build their content creation capabilities.

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Chief Marketer recently chatted with the leaders of some of our B2B 2019 CM200 agencies to discover what they thought were the top challenges, trends and opportunities in B2B marketing for the new year.

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Influencer marketing – enlisting celebrities, social media personalities, and/or industry experts to share content about your brand – can be a powerful way to gain relatively quick brand exposure.

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Adviser supported video on demand, or AVOD, is typically bypassed by certain media consumers who instead favor subscription-supported streaming services such as Netflix or Amazon Prime video.

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The February 2019 CMO Survey finds CMOs preoccupied with the same imperative: growth.  When asked for their top challenge in 2019, 37.9% of marketing leaders ranked growth as their #1 challenge and another 28.9% of marketers ranked it as either #2 or #3.

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One of the most exciting facets of marketing and sales is that while the fundamentals of good marketing and sales don’t change much, virtually everything else does. Technologies come and go. New channels continue to emerge, and philosophies on buyer behaviors are always evolving.

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You can have the best products and services in your industry. You can have an impressive website. You can have the experience and knowledge that your customers need. You can have all the elements that it takes to grow a business but it won’t happen without good marketing.

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“Nothing ever becomes real till it is experienced.” ―John Keats
Who would have ever thought the words of English poet John Keats would continue to ring true almost 200 years after they were written—especially for businesses?

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The belief that consumers crave more targeted, personalized ads has become a digital advertising mantra. But it’s not entirely true.

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Artificial intelligence (AI) advocates say 2019 could be a milestone year for the advancement of the technology in the digital marketing industry.

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Verizon Media, which was formerly branded as Oath, has just rolled out new features for its Moments native advertising platform. Meanwhile, content recommendation firm Outbrain is expanding its capabilities by purchasing Ligatus, a fully owned subsidiary of Gruner + Jahr.

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Most content creation is done backward: Content creators look for keywords to write about when, instead, they should write about the company's successes and add keywords naturally.

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Over the years businesses have employed different technologies that allow them to reach to exponential possibilities. Among these emerging technologies is artificial intelligence (AI). As AI has great potential in marketing, particularly in the domain of B2B sales, it can revolutionize the way business interact with one another about services and products.

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What does marketing in a data-driven, omni-channel, increasingly B2C environment mean to B2B marketers? Leah Walters is walking the talk at monday.com, and here she shares her insights with other B2B marketers!

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Five years is roughly the amount of time it takes to see if "business predictions" actually come true. Will virtual reality finally go mainstream? Will Amazon eventually claim brick and mortar market share as it did the digital space? Perhaps most importantly, will Kylie Jenner - with her 126 million Instagram followers - become the most influential business woman in the world?

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Account based marketing can significantly help B2B marketers improve the bottom line, if they have their sales teams on board for the ride.

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Facebook continues to face criticism and concern regarding its data privacy practices, its failure to prevent inappropriate content, and what some observers claim is its failure to prevent election meddling.

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As digital technology quickly evolves, it creates new marketing and sales opportunities. Reaping the benefits of innovation, however, can be challenging and often fraught with potential pitfalls.

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