Have you ever started to write a new social media post, record a YouTube video or some other piece of content and sat at your desk waiting for inspiration to strike?

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Remarketing is a method digital marketers use to connect with people who previously interacted with their business digitally, including visiting websites, social media presences, mobile apps or digital ads. When used correctly, it shouldn’t feel like stalking. 

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As the politicization of the coronavirus continues, the use of masks has become a surprisingly controversial issue. This creates a unique set of challenge for organizations, and marketing professionals.

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No matter the times we are facing, there are four key things that will remain consistent and, if used properly, will result in a positive overall return on investment: people, process, tactics and technology. 

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As we navigate through the COVID-19 pandemic, businesses are being forced to examine how, where and when to market themselves. It can be viewed as a reputation tightrope as businesses and brands delicately balance having a sensitive and compassionate tone with finding opportunities to remain operational in an uncertain time. 

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The overwhelming majority of B2B marketers have plans to invest in data quality in 2020, according to a new annual report from Dun & Bradstreet.

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The world is a dynamic place, and in recent years the changes have occurred incredibly fast. New technologies are conquering the market, particularly artificial intelligence and big data.

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For many organizations, the coronavirus has altered the way people work—with the most obvious change, of course, coming in the form of closed offices and people working remotely. B2B firms are no exception.

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B2B marketers have long been focused on what they’re trying to sell—often at the expense of their customers' actual needs.

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In-person events are a cornerstone touchpoint for many B2B companies, but as the outbreak of the newest strain of the coronavirus progresses worldwide, major business events have been canceled or postponed. 

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As a small or medium-sized business (SMB) owner, it’s a challenge to come up with new marketing concepts, but repurposing existing content is a surefire method for driving ongoing traffic to your site and a simple way to amplify your message without investing a lot more time or effort. 

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Marketing professionals and organizations across the globe are doing their best to navigate this new, unprecedented and sometimes tricky landscape.

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As a CMO or creative lead, do you really want to stake your career on gut-instinct decisions alone?

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I've been writing for Inc. for about 10 years but I began reading the magazine when I was a kid. As I think back on it, there were a couple of reasons. The first was that I wanted to learn how to become a successful entrepreneur. The second was because being an entrepreneur can be a very lonely thing. It is impossible to describe the sense of isolation that every founder experiences.

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Not that long ago, Nike’s move to feature Colin Kaepernick in its campaign was seen as controversial. Kaepernick’s kneeled during the National Anthem in protest of the treatment and oppression of black people and people of color in the United States.

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The way people interact with your emails tells you everything about your marketing strategy. Are you sending valuable content? You’ll see the feedback reflected in your open and click rates. Is your email list accurate? 

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We are all doing our best to cope under the current circumstances, and I believe that within adversity lies an opportunity to change, evolve and adapt. 

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As marketing teams adjust to new social distancing rules, the demand for devising innovative digital engagement tactics in place of face-to-face meetings is at an all-time high.

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It doesn't matter if you are selling a product, service or asking people to support a cause-- most consumers don't like being marketed to. What they really crave, whether they realize it or not, is a personal connection.

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Marketing professionals and organizations across the globe are doing their best to navigate this new, unprecedented and sometimes tricky landscape. Yet, the path forward is not entirely clear—and its not the same for each brand and organization. Here are three questions that will help guide your marketing organization and how it handles its key brands amid the pandemic and beyond.

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When I started my career, business continuity during a disaster like COVID-19 would’ve been difficult, if not impossible. We were tethered to our desks. Computers were barely an option–and if you had one, it was a desktop, hardwired to the LAN.

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What is a digital marketing funnel? Before you roll your eyes and say, “I already know what a marketing funnel is,” keep reading. There is a big difference between understanding the concepts of a funnel and ensuring you’ve effectively implemented funnels for your organization.

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Regardless of what you do or what situation you’re in, this is a difficult time.

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The unexpected coronavirus pandemic has affected organizations of various sizes, especially SMBs, across many industries worldwide. 

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Welcome to our new reality: people are requested to shelter in place, grocery stores are empty, flights are impossible, events and sales meetings are cancelled, and business leaders are frightened by the risk of the upcoming recession no one expected a month ago.

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It’s easy to see the value marketing provides when you work in marketing, but it can be a lot harder for others to see the true value of marketing.

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Marking in the age of COVID-19 is tricky business. At CMO Tech News, we’ve written a number of articles about how the marketing landscape is changing and how marketing pros can adapt their strategies to stay ahead of the competition and meet changing consumer expectations and needs during the pandemic.

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First, the best formulas are simple, easy to remember and rapidly mastered. Knowing them can help you create content and copy that’s twice as effective in half the time.

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Many business-to-business organizations are finding it challenging to drive sustained growth as they navigate how to respond to the coronavirus.

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Don't use the coronavirus as a marketing hook, don’t use the situation as an opportunity to push product, and don’t start branding things with terms (such as “social distancing”) related to the current situation, the article recommends.

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There are plenty of ways to use email marketing to grow your small business. The ability to communicate with your customers and prospects with personalized emails allows for plenty of marketing flexibility. 

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When used correctly, email marketing can pay big dividends for your business.

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Many B2B marketers rely on trade shows, conferences and in-person meetings to generate leads and engage with customers. But with face-to-face events currently at a standstill while the world attempts to mitigate the COVID-19 crisis, marketers have been forced to reallocate funds to other aspects of the marketing plan to fill in the gaps.

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As governments pass stringent social distancing restrictions and corporations request employees to work from home in order to mitigate the spread of the COVID-19 pandemic, business as usual is no longer usual.

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The global pandemic has created particular challenges for marketing organizations. Firms have been in the difficult spot between trying to be genuinely empathetic toward current and potential customers during this truly unprecedented time, while still keeping business considerations in mind.

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Inbound marketing is defined as a form of outreach, where the goal is to attract buyers who are new to the brand, through engaging, informative and value adding content, based on the stage of buying journey.

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