As a small business owner, you must keep your customers' perception of your company in mind. One way to quickly degrade that perception is by foisting an annoying email marketing campaign upon their inboxes.

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As the politicization of the coronavirus continues, the use of masks has become a surprisingly controversial issue. This creates a unique set of challenge for organizations, and marketing professionals.

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Rebranding is a word that can send shivers down the spines of CEOs and founders. That's why many leaders are fooled by the myth that rebranding is a defensive, reactionary response to a crisis: a punishment for when things go wrong (think the BP oil spill).

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As we navigate through the COVID-19 pandemic, businesses are being forced to examine how, where and when to market themselves. It can be viewed as a reputation tightrope as businesses and brands delicately balance having a sensitive and compassionate tone with finding opportunities to remain operational in an uncertain time. 

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Digital marketing—and the technology platforms that enable its success—is having a moment. In the face of the COVID-19 global pandemic, brand marketing teams within a variety of industry verticals are relying on digital technologies to accommodate remote work and drive revenue for business functions. 

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The world is a dynamic place, and in recent years the changes have occurred incredibly fast. New technologies are conquering the market, particularly artificial intelligence and big data.

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Most of the changes ushered in by COVID-19 have accelerated existing trends, not created new ones. In many instances, this bodes well for influencers. That’s according to a new report from eMarketer.

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B2B marketers have long been focused on what they’re trying to sell—often at the expense of their customers' actual needs.

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In a world that is going further and further along the technological spectrum, there are some low-tech things that once upon a time would be considered "old-school" but have now become the new "cool thing." 

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As a small or medium-sized business (SMB) owner, it’s a challenge to come up with new marketing concepts, but repurposing existing content is a surefire method for driving ongoing traffic to your site and a simple way to amplify your message without investing a lot more time or effort. 

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Many businesses have taken a hit because of the COVID-19 pandemic – and not just retail businesses.

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As a CMO or creative lead, do you really want to stake your career on gut-instinct decisions alone?

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In order to navigate through a time of upheaval and unpredictable events, businesses must adopt an agile strategy across the board--but particularly in the area of marketing communications.

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Not that long ago, Nike’s move to feature Colin Kaepernick in its campaign was seen as controversial. Kaepernick’s kneeled during the National Anthem in protest of the treatment and oppression of black people and people of color in the United States.

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As a CMO or creative lead, do you really want to stake your career on gut-instinct decisions alone? 

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We are all doing our best to cope under the current circumstances, and I believe that within adversity lies an opportunity to change, evolve and adapt. 

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Comparably released a list of ‘50 Influential Marketing Leaders Changing the Industry in 2020.’ Only those at large companies of 500 or more employees are included in the list.

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It doesn't matter if you are selling a product, service or asking people to support a cause-- most consumers don't like being marketed to. What they really crave, whether they realize it or not, is a personal connection.

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Many business owners and marketers are finding themselves in a similar situation today. The pandemic has caused many challenges, put previous marketing ideas on hold and even changed the ways we operate. As we look to get our businesses back in gear, your target market needs to know you’re still there.

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When I started my career, business continuity during a disaster like COVID-19 would’ve been difficult, if not impossible. We were tethered to our desks. Computers were barely an option–and if you had one, it was a desktop, hardwired to the LAN.

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How-to content isn't new. It's also not going anywhere anytime soon. There's a lot already out there, which makes some people (maybe even you) think that no more is needed or that how-to content is oversaturated.  This simply isn't the case. People want to read it.

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Regardless of what you do or what situation you’re in, this is a difficult time.

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If it wasn’t clear how critical customer experience (CX) is to business success in the digital age, Harley Manning, Forrester’s VP and research director serving CX professionals, recently shared this sobering prediction for 2020: One in four CX leaders will get fired this year if they cannot improve CX to ensure revenue gains or cost savings.

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Welcome to our new reality: people are requested to shelter in place, grocery stores are empty, flights are impossible, events and sales meetings are cancelled, and business leaders are frightened by the risk of the upcoming recession no one expected a month ago.

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B2B marketers have had to rely on digital communications to communicate with clients and potential customers far more during COVID-19 than previously.

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Marking in the age of COVID-19 is tricky business. At CMO Tech News, we’ve written a number of articles about how the marketing landscape is changing and how marketing pros can adapt their strategies to stay ahead of the competition and meet changing consumer expectations and needs during the pandemic.

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A recent survey from Blind finds that 83.3% of marketing and communications professionals say they’re burned out during the COVID crisis. That’s the most of any job function included in the survey of almost 7,000 people. And, it’s up from the 74.8% of marketing professionals that said they were burned out during a poll in February.

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Many business-to-business organizations are finding it challenging to drive sustained growth as they navigate how to respond to the coronavirus.

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Webinars have long been an effective content marketing tactic. Your prospects can hear you talk and see your slides right on their com­puter screens. 

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There are plenty of ways to use email marketing to grow your small business. The ability to communicate with your customers and prospects with personalized emails allows for plenty of marketing flexibility. 

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In all likelihood, 2020 will not go down in history as a banner year for B2B marketing. Though not a total loss, this has definitely been a year of lowered expectations.

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Many B2B marketers rely on trade shows, conferences and in-person meetings to generate leads and engage with customers. But with face-to-face events currently at a standstill while the world attempts to mitigate the COVID-19 crisis, marketers have been forced to reallocate funds to other aspects of the marketing plan to fill in the gaps.

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The COVID-19 pandemic is far from over, and there is still a massive amount of economic pain and high unemployment, but in the world of B2B sales, we seem to be emerging from the other side of the crisis and entering a kind of New Normal. 

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The global pandemic has created particular challenges for marketing organizations. Firms have been in the difficult spot between trying to be genuinely empathetic toward current and potential customers during this truly unprecedented time, while still keeping business considerations in mind.

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Have you ever started to write a new social media post, record a YouTube video or some other piece of content and sat at your desk waiting for inspiration to strike?

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Remarketing is a method digital marketers use to connect with people who previously interacted with their business digitally, including visiting websites, social media presences, mobile apps or digital ads. When used correctly, it shouldn’t feel like stalking. 

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