Brands today find themselves walking a tightrope when it comes to data privacy.

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In the modern world, entrepreneurs typically need to maintain both an online and offline presence to generate business.

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Dear PMG360 Family and Friends:

The COVID-19 pandemic continues to escalate at a rapid pace and continues to affect our clients, their businesses and our communities at large.

In an effort to reduce rates of transmission of the virus, PMG360 has implemented a temporary remote working program. Although we won't all be physically present in our offices, we have tested our remote access tools and our business continuity procedures are in place to ensure our business operations remain fully functional. We believe taking this step will keep our people safe, while maximizing our ability to service our clients' needs without interruption. In addition, we have set up a COVID-19 Task Force that is meeting regularly and is closely monitoring the rapid developments of the virus, its effects on our industry and the resulting implications to your clients’ businesses.

Above all, the health, safety and well-being of our Team and clients is of paramount importance to us. Our thoughts are with all those around the world personally impacted by the virus and we wish all of you the best in these challenging times.

If you have any questions, please do not hesitate to reach out and contact us.

Sincerely,
PMG360

Thanks,
Kurt

Kurt Martin
CEO
P: 732-704-7742
This email address is being protected from spambots. You need JavaScript enabled to view it.

Marketers predicted that they will use more content-driven campaigns and audio and emerging formats in 2020, according to new research from World Media Group.

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How do you get your audience to engage with your brand more without spending on advertising? The answer lies in creating content that's packed with emotional signals. 

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Today’s B2B marketplace has shifted significantly. Buyers expect more from their business purchases than ever before. In fact, they are expecting a B2C level experience.

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The first-ever CMO of a young company has to do something slightly different from one stepping into the same role for a legacy brand. 

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Segmentation has been around since the early days of marketing. "One size doesn't fit all" has become the mantra of brand communication. Marketers have been racking their brains to identify the best way to categorize their audiences – and while more options bring more complexity, going the extra mile certainly pays off.

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A lot of marketers find themselves in the position of being an order taker with their internal stakeholders who have lost sight of the value we bring to the table.

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Thirty-second spots for this year’s Super Bowl reportedly cost $5.6 million. Last year, prices ran as high as $5.3 million, according to The Hill. Fox, the network airing the Super Bowl, said it has “run out of ad space.”

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Like virtually every other aspect of marketing, the tentacles of digital have burrowed into marketing strategy.

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Three of the most common key performance indicators (KPIs) for email are still open rate, clickthrough rate and click-to-open rate. But figures from email service and marketing technology providers show variations in those KPIs in North America depending on a variety of factors, including geography, industry, seasonality and the types of email messages being sent.

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In its blog post, Twitter urged brands to proceed carefully and suggested a thoughtful message as opposed to a more typical marketing message. “Let’s be clear, this is not a ‘marketing opportunity’ to capitalize on, and we do not recommend brands opportunistically linking themselves to a health scare,” Alex Josephson, global head of Twitter Next, and Eimear Lambe, director of Twitter Next, wrote in the blog post.

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As we enter into a new decade in a few days, I think it is safe to say that time flies as fast as technology is evolving. The same can also be said about consumer interests, which are rapidly changing and becoming harder to predict manually.

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What makes for successful B2B and B2C lead-generating content marketing campaigns? There are 10 key steps.

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“Content is king” used to be a popular phrase. But as it began to die out from marketing seminars and blogs, content—ironically -became more important than ever.

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The XFL's approach to marketing and advertising, as well as the fast moving marketing department of the NHL's Carolina Hurricanes offers valuable insights for marketing professionals.

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“If you’re really in the business of delighting and exciting your customers, the opportunities have never been richer,” said John Copeland, VP of marketing and customer insights at Adobe.

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AI in marketing is virtually common-place today. It's possible for small businesses to access AI tools and incorporate them into their marketing activities.

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In a blog post about the report, Keith Johnston, VP, Group Director, argues that CMOs must take control of the CMO role before it is minimized or dissolved. One of the biggest challenges facing CMOs is how to stand out from the pack.

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At my advertising agency, one of our primary jobs is to demystify the digital marketing process for clients, who most often come to us uncertain about the best way to approach growing their brand digitally.

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As we enter 2020, marketers and business owners must prepare for upcoming digital marketing trends. The landscape of marketing is constantly changing, and if you don’t keep up, you’ll miss out on ways to bring your business to new heights.

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The role of a CMO is multi-dimensional and the best CMOs today are creative, innovative, strategic thinkers with a strong understanding of technology. Of all the roles in the c-suite, this is the one that probably spans the largest range of expectations – both strategic as well as execution-related.

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The market for advertising technology is expected to record exponential growth between now and 2023. But predicting how the landscape will truly shake out, especially given shifting regulatory and market sands, could be a little tricky, analysts say.

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A lot of B2B marketing either promotes technical products, sells to a technical audience, or both. The nature of these marketing campaigns poses a challenge to those who must create them because the marketers tasked with executing these campaigns often lack a technical background.

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The market for advertising technology is expected to record exponential growth between now and 2023. But predicting how the landscape will truly shake out, especially given shifting regulatory and market sands, could be a little tricky, analysts say.

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Artificial intelligence (AI) already has had a huge impact on business, and marketing in particular. With predictive analytics, natural language processing, and computer vision, companies can better understand their customers.

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It's no surprise that most businesses use email marketing. After all, it's the most effective marketing channel. And as 2019 comes to a close, it's clear that email marketing is far from dying.

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Customer retention is more challenging than ever for B2B sellers, which is forcing a deeper focus on the quality of customer experiences.

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Brand awareness.
Social clout.
Online presence.
Offline networking.

Each one of these concepts has a place in entrepreneurship and points back to visibility, and visibility as an entrepreneur is golden.

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Modern marketers rely heavily on martech and analytics to drive results, while in the past advertisers used things like broad demographics data and creative copy to move the needle.

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For 2019, the top read CMO story was “Taco Bell Billboard Dispenses Cheese.” Perhaps the novelty of a billboard dispensing melted nacho cheese intrigued readers who are seeking new ways to differentiate their brands.

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Opinions expressed by Entrepreneur contributors are their own. Influencer marketing is becoming a fundamental part of many e-commerce brands. In fact, in a recent survey, 92 percent of marketing agencies confirmed its effectiveness. 

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Marketing in 2020 is going to be challenging and exciting. Tomorrow's marketing trends will be shaped by the millennial market and huge leaps in technology. Businesses need to keep their ear to the ground for the latest trends and leverage them quickly. By staying on top of the major developments that impact marketing, you can drive business growth.

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For football fans, Super Bowl LIV has a clear winner (the Chiefs) and a clear loser (the 49ers). But, for many marketing executives who shelled out millions of dollars to advertise during the big game, the jury is still out.

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It’s not every day that a company finds itself with a windfall. But, when it happens, it’s almost always a good idea to put it toward marketing. Here are four ways to put that extra cash to good promotional use.

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